Something interesting I've learned: whenever people are making judgements about something, they react with their emotional parts of their brain before the parts of the brain associated with reason light up. This is one of the truths to the process of human reasoning: the unconscious parts of the mind react first with emotion, and then the conscious parts rationalize the emotion- it doesn't actually make the decision of how to react.
When I first watched the Kony video, I had a negative emotional reaction (towards the makers of the video itself, not just Kony). This blog post is essentially the rational parts of my brain attempting to explain why I did so. To be honest I'm not 100% sure why, but as the unconscious processes are much more powerful in information-processing than the conscious, I will stand by my initial reactions.
At it's heart, the Kony video is a marketing ploy. A brilliant ploy, yes, but a ploy nonetheless. Did you notice all of the emotional strings the movie deliberately pulled in you? They wanted you to react emotionally-positive to their video, and let your rational conscious follow blindly behind.
The video purports itself to be the progenitor of a grassroots movement. The problem with this is that a true grassroots movement has no progenitor. Take the Occupy Wall Street protests as an example. Yes, some magazine did initial posit the idea, but once the idea was out there a whole community seized upon it and made it their own. Movements (described by Eric Hoffer in "the True Believer") by their very nature evolve over time. Kony 2012 will not; the Invisible Children organization has already laid out their plans, and they expect them to be followed. The video claims to be a bottom-up movement, but it is not. In reality it is top-down; the unthinking masses following the plans of the few that set them in motion.
Marketing their group's aims as a grassroots movement was a brilliant and well-executed move. The illusion of such a movement draws the impressionable and movement-hungry youth in, generating buzz via social media (as the video said it would do). That buzz is then covered by the ever reactive (not proactive) 24-hour news cycle getting the organization tons of free media coverage. The reason why I think i had a negative emotional reaction to this, was that if their goals and group were as noble as they seem in the movie, they wouldn't have to have a marketing scheme. Things like women's rights, civil rights, etc. didn't need clever marketing gimmicks for their change to be wrought. Marketing something implies that the actual product itself is in need of marketing: meaning that the real, not-made-too-look-better-than-it-actually-is product wouldn't have been bought by itself. That reeks of general badness to me. I'm not sure what that badness is exactly, but badness nonetheless.
Also, the idea of the US committing itself to a military intervention in central Africa is beyond ridiculous. And honestly, any US citizens advocating such a thing have attention spans that goldfish would scoff at. Anybody remember the last time we put our forces in a foreign land brimming with really complex sectarian violence? You know, those little 10-year, economy-sinking wars in Iraq and Afghanistan? It's amazing really, that people could be advocating for ending those two wars and bringing our troops home "you know, after they stop off in central Africa for a little bit". It is totally possible that the African Union, in concert with foreign (US) military advisors takes Kony down. But that's also what we've been doing, which would make this whole "movement" superfluous.
This general subject is really interesting in terms of crowd psychology. It's a similar to that one video about some bullshit of Jesus hating religion but loving god or something. On social media, where everything is a meme, people react quickly with their emotional responses first before actually reasoning things out (not that I am any exception). This leads to these videos and pictures being spread and made to appear more important and intelligent than they actually are. We individually invest little time or effort into clicking that retweet or share button, so we invest little in terms of our reasoning-brain power in deciding whether it's something worth sharing or not.
Not that taking Kony down would necessarily be a bad thing. Note further that recently newer critical youtube videos have come out criticizing the legitimacy of the Invisible Children group. You can search for them yourself.
ALSO: I've been thinking about maybe trying to turn my blogging into some sort of money making profession, either maybe trying to write for some other website/paper/group/whatever, or by continuing what I've been doing but more heavily promoting my writing via other methods (I haven't done much more than posting updates to Facebook and Twitter) and making money from adds or as a stepping stone to the former. To help my decision making process, I've included an anonymous poll on the right on this page about why you've chosen to read this. I'd appreciate it if you took the time to answer the poll, or to comment with your input on how you think I should move forward. Thanks.